Salman Khan’s Title Power In ‘Ek Tha Tiger’

As you all know, EK THA TIGER is the title for Salman Khan’s next. However both Salman as well as his director understand that framing of a title is just the first step and while there is a huge journey ahead to actually shoot the film, the biggest challenge would be to cut the First Look promo.

‘Honestly I feel that a title just gets the initial curiosity to help catch your attention but ultimately it is the First Look promo that turns out to be the deciding factor. Look at Salman’s DABANGG as well as READY. The very first promo decided that these films would be huge successes,’ says Kabir who is enjoying his third outing with Yash Raj Films.

In the name of modesty, Kabir doesn’t mention though about his very own NEW YORK benefiting out of a terrific First Look promo that had played continuously in theatres for months at stretch before the film eventually released and turned into a good success. Nevertheless he does admit that there was quite some time and effort that went into ensuring that whichever title was chosen, it truly reflected the theme, setting, mood and genre of the film. Source