September 28, 2013
Brand Value Category’s Biggest Scorer is Kareena Kapoor
Kareena Kapoor Khan, Bollywood star and Pataudi begum was seen on the cover page of February issue of the 121- year-old Vogue magazine which said, ‘KAREENA – On love, laughter and living the dream’. The month of April also had something in store for her, and this time, it was Malabar Gold and Diamond Jewellery… What a contrast?
So what contributes to Kareena’s brand value? Understandably it is her illustrious lineage, her natural acting skills and her impressive body of work, which includes playing a variety of characters in different genres —from romantic comedies (Jab We Met) to historical dramas (Asoka) to action thrillers (Agent Vinod) to comedy (Golmaal 3).
Although, Kareena had to face certain setbacks in her career with films like Mujhse Dosti Karoge and Main Prem Ki Diwani Hoon, she reinvented herself with Chameli, Yuva, Dev, Fida, Omkara, Heroine quickly established herself as a top actress.
However, looking at the positive side of it, experts feel that marketers can rope in more of star couples and increase their brand value like it has happened in case of Kazol and Ajay Devgan in Whirlpool as well as Sanjay Dutt and Manyata in Sangini Diamond jewellery.
The actress also proved her mettle as a writer when she collaborated with nutritionist Rujuta Diwekar on Don’t Lose Your Mind, Lose Your Weight, followed by, Women and The Weight Loss Tamasha. She has also released an autobiographical memoir: The Style Diary of a Bollywood Diva this year.