August 15, 2013
Shahrukh Khan flying high
Shah Rukh Khan left no stone unturned to promote “Chennai Express” but the superstar, who made exhaustive rounds to all the popular TV shows, did city and world tours, held live chats to create a buzz about his latest outing, says he is not an expert in marketing.The 47-year-old actor says he simply likes to inform his audience about his films.And it seems that SRK’s efforts have paid off in a huge way as Rohit Shetty directed film has become the fastest entrant into the elusive 100 crore club despite garnering average reviews from the critics.”I am not a marketing guru or a romantic hero.
I promote my film to inform about it to my audience. I feel since they had to shell so much money to watch a film, they have the right to know about it. I inform my audience and give a brief overview of it,” Shah Rukh told PTI. The actor’s last similar promotion blitzkrieg was for his home production “Ra.One”. Shah Rukh Khan is taking a breather from his hectic schedule to celebrate Independence Day today (August 15).
In an exclusive interview, the star talks about what this day means to him and how the definition of independence has changed over the years.
What does independence mean to you?
It means the freedom to express yourself the way you feel like, in spite of what people might tell you to do. It is the freedom to do what you love and how you do it. Years have gone by, but I am very fond of Independence Day, as my father fought for it. He was one of the youngest freedom fighters in this country. I am very proud of our independence and India, and proud of the army that looks after me. There are times when people question every aspect of your life since you are a public figure. There is acceptance, love and criticism – constructive and otherwise – but I live through it all happily.
How has the significance of independence changed for you over the years?
I think one of the things that has changed for me in the last 20 years is that I don’t go to the Red Fort since I live in Mumbai. When I was a child, I used to visit the monument, accompanied by my father and mother, and listen to the Prime Minister’s speech. Now, we see the re-run on television. I think, Independence Day is a day when we talk about freedom and about the day we achieved independence, but now the logic has changed. Now I tell my children to be logical, to be constructive and positive and not be cynical. I also tell them to speak their minds and if they have an idea, they should just go for it.